Our name came from our loving pug, PugyuHugyu. In Japanese, “Gyu” means “squeeze” or is the sound used to describe hugging tightly—perfectly capturing her cuddly, affectionate spirit.

From the moment PugyuHugyu joined our family, she’s been running the house—and our hearts. With her one-of-a-kind personality, expressive face, and unapologetic attitude, she turns everyday moments into laughter—without even trying.

She loves her human family fiercely, giving that love with her whole body—no holding back. Our pug doesn’t question her ability to love others, and she certainly doesn’t question her own worth. She shows up confident, bold, and completely herself. That kind of self-assured charm is impossible not to adore.

To us, she is comfort and healing. She’s our source of calm, our daily smile, and a gentle reminder to slow down and breathe—almost like a little family doctor who heals with presence alone.

We created this brand to share her spirit with the world: the love, the confidence, and the unapologetic reminder to own your world—and be unapologetically yourself.